Rye Rye unleashes her brand new single “Boom Boom” today! The bouncy track, produced by Rudy ‘Mayru’ Maya (Rihanna), samples the Vengaboys’ 1999 hit “Boom Boom Boom Boom.” Check it out:
The video for the single, directed by Legs (Florence And The Machine, Goldfrapp) will drop later this month.
21-year-old Rye Rye is no stranger to the limelight. She was the first artist signed to M.I.A’s label N.E.E.T. Records and past collaborations have included hits with mentors M.I.A., Diplo and DJ Blaqstarr. More recently she teamed with Scandinavian dance queen Robyn for summer’s smash, “Never Will Be Mine” and Far East Movement on their fall track “Jello.”
GO! POP! BANG! sounds exactly like its title: an energetic rush of Baltimore beats by Blaqstarr, M.I.A., Bangladesh, Steve Angello, and more topped by Rye Rye’s motor-mouth flow. Rolling Stone, the New York Times, and the Fader have been anxiously awaiting the album’s arrival, but nobody is more psyched than Rye Rye herself. “I'm super excited about my album finally coming out—jumping for joy!” she says. “GO! POP! BANG! feels like a breath of fresh air and you guys can expect some booty popping, heavy bass, fun and tight rhymes over massive beats!”
Just last week Rye Rye teamed up with VICE's music channel, Noisey, for a a once in a lifetime interactive show live-streamed from the Seattle Art Museum where she performed "Boom Boom" for an audience cheering around the world. If you missed the show, you can watch the exclusive director's cut of Rye Rye's Special Engagements concert right now on Noisey.com.